We re-designed Síminn's webstore with the aim to make it simple, clear and user-friendly. The design was a part of Síminn's new digital strategy.
The UX was the crux of the webstore's design. The user was supposed to feel that is process was safe and simple.
The web site was designed mobile first, since a large portion of users use mobile devices on their web. Subsequently, the design was scaled up for larger screens.