Icelandic web awards
Nomination - Digital Solution
2018 - 2020
"My pages" at Price are one of the main and most important customer interfaces with the company. When designing them, we focused on having the site accessible and user-friendly where users could view, edit and improve their assurances.
Vörður intends to become a leader in digital solutions among insurance companies in Iceland. To achieve this goal, it was necessary that new and improved My pages make the user a priority. The user's needs and expectations will thereby be key in the design of the system.
On My Pages you can do everything possible about your insurance. You can review, modify, and improve your insurance without consulting a salesperson or consultant. The user is behind the wheel.
The design is a simple, stylish and powerful mix of clear drawings and understandable processes. The processes were thoroughly tested by users and experts to create the best possible experience. A better experience results in further use, which likewise results in easier sales for Vörður.
Comprehensive changes to Vörður's web presence with a consistent design system, a robust e-consultant and a clear My pages have increased customer choice and reduced the strain on Vörður's human resources.
increase in the number of logins
fewer walk ins
The City of Reykjavík