Icelandic Transport Authority
The content of the site and the purpose was to draw attention and publicity to an important issue, driving under the influence of drugs. The website had to be user-friendly and convenient to read while the brand is designed to be "distracting" and eye-catching. The website is lightweight and can be viewed in it's entirety on a single page, without a sub-page.
The Brand campaign draws the appearance of samples from the green warning ring found on bottles and the sedative effects of drugs. The web is designed as a process that should be experienced, rather than information that needs to be internalized. It is designed for Mobile first but is suitable for all monitors.
The videos were produced by Tjarnargatan and had a considerable impact on the look and design of the website.
The City of Reykjavík