Travel Iceland in an informed and safe way

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Icelandic web awards

Nomination- Small Business

Customer

Safe

Year

2017

Role

Illustrations

,

Web design

,

Branding

,

Safe.is is a website dedicated to providing information to tourists driving around the country. Everything was crafted around the experience of the user as a first time tourist to Iceland. 

The layout of information is arranged in such a way that it is obvious what information is necessary for the user and where he can study it's content further.

Friendly design

Easy to understand drawing style

The illustrations were specially made for the website and were intended to be a friendly and calming counterweight to the importance of the message. The illustrations are soft, bright and relate directly and indirectly to the topic. The font had to be easy to read using clear letters and bright symbols throughout the page.

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