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Unlike the title of this article, microcopy is a short text in interface that guides the user and tells him what to do. Examples of such text include "continue" or "proceed to checkout" in an e-commerce store, notifications or product descriptions.

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What's a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Microcopy is one of those tiny details of design that few think about until it's time to design them. Therefore, important decisions are often taken at the last minute of the project when everything is focused on finishing as soon as possible or when the designer creates a virtual text with a basic idea that ends in final design. 

However, small text deserves further emphasis. Text is literally our primary method of communicating information. Just because the text is short doesn't mean it's not important. On the contrary, it is an art to convey information in as few words as possible and not a good sign when such art is to take place in a short time at the final point of design.

Small text has a real impact on people's behavior. In this experiment, you can see more than 10% difference in CTR based on different text in a key that moves the user to the next page.

Microcopy, however, deserves more emphasis. Text is literally our main way of conveying information. Just because the text is short doesn't mean it's not important. On the contrary, it's an art to convey information with the fewest words and without overdoing it when such art needs to take place in a short amount of time at the end of the design process.

Microcopy can have a tremendous impact on the user experience of a website and can influence the results of sales and actions. Who hasn't gone far into a purchase and seen a message that ruined the mood? Ruining the mood leads to hesitation, hesitation leads to uncertainty, uncertainty leads to nothing being bought.

However, there are four characteristics that characterize good microcopy.


Microcopy should be, as the name implies, small. Simplicity is the key and the user should hardly notice the text, so it should be quick. The best microcopy is indeed blessed with the power that the user moves through the page and knows exactly what her role is, what to do next and how to do it, without having to "read" anything.


Microcopy must be clear because there is no time or place to explain further what we are referring to. The microcopy should provide all the necessary information in a few words.


Microcopy must be persuasive, encouraging the user to take action. A persuasive microcopy can make all the difference in a conversion.

eHarmony is a dating site and plays with the user's reason and goals before encouraging them to take the next steps.
Consistent with the brand

Small text is the most important form of expression of the brand. Images, icons, colour choices, and figures are important in the big context, but when the user reads text on a website, the website is speaking to them. This is the opportunity to create and shape the personality of the brand. Here you can write text as if the brand is a real person. This is why it is so important that the text is consistent with the brand and thus creates the right experience.

All websites that service a large number of users need to pay close attention to small text and the small text needs to be constantly evolving. It is never enough to accept that the text works, you should always be looking for better text. 

That's why it's so important to try. Which is better to say "Buy Now" or "Put in Cart"? It's hard to say, let the user decide. Let's set up an experiment where 1,000 users can see different buttons. Which button gets more clicks? 

There are tools that make experiments simple like this, and that's no excuse not to be thinking about the small text. Try everything,always and let the data guide you.

A short text, unlike the title of this article, is a short text in an interface that guides a user and tells them what to do. Examples of such text are "forward" or "place order" in the online store, cookie notifications or product category descriptions. Small text is one of those designs that few people think about until it comes time to design it. Thus, important decisions are often made in the last meters of a project when every effort is made to complete as soon as possible or a designer creates a wire model with a basic idea for text that then ends in the final design. 

Would you like to familiarize yourself with how we can improve your website with more efficient microtext?

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